What is the best time to post on X?
Every “best time to post” chart online is an average of millions of accounts that aren’t yours. If your followers are developers in Europe, a chart built on US marketers is close to useless.
Find your own times
- Take your original posts from the last 90 days (skip replies and reposts)
- Group them by weekday and by the hour they went out
- For each group, take the median views, not the average. One viral post shouldn’t make its hour look ten times better
- Ignore any hour with fewer than two or three posts. That’s not enough to trust
You’ll usually see a band of two or three hours that does better on weekdays, and a later, smaller one at weekends.
It matters less than you think
When I ran this on 150 of my own posts, the hour barely mattered. Midday was slightly ahead, but what I posted swung views far more than when. An introduction post at a “bad” hour beat a product post at the best one, every time.
So pick sensible times, stick to them so posting becomes a habit, and spend your energy on the posts themselves.
If you have no history yet
Start with three slots around 08:30, 12:30 and 17:30 in your audience’s time zone: before work, lunch, after work. After a month you’ll have enough posts to see your own pattern.
Orbit X builds this grid for you from your last 90 days and suggests a weekly schedule from it. “Add to queue” then drops each post into the next free slot. See the weekly schedule.